Student ambassadors promote Gold Coast to friends around the world

15 Oct

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By Robert Sheppard, Bond University Journalism Student

The Gold Coast is being promoted as an education destination in a city council initiative that has resulted in the Gold Coast International Student Ambassador Program.

Study Gold Coast is one of the educational arms of the Gold Coast City Council and has been the main driving force behind the creation and development of this program.

Program supervisor Nicky Bolt said that many individuals were not aware of attractions on the Gold Coast apart from the beach and the mountains, and that this program would help change that.

“Study Gold Coast wants to promote the Gold Coast as an education destination, and to tell the world about the day to day life of students on the Gold Coast, “she said.

“People need to know how to experience the Gold Coast as it should be experienced and not only know about its beauty, but also about the opportunities available to international students.”

Ms Bolt has also highlighted the success of the program after its first year.

“Five of the ambassadors have obtained jobs during the course of the program, and two have obtained overseas educational scholarships,” she said.

“The program has created defining opportunities for its ambassadors.”

The ambassadors promote the Gold Coast as an education destination by focusing on its attractions and sightseeing activities, which the ambassadors take part in and promote through social media and word of mouth.

Gold Coast International Student Ambassador and Bond University student Ahmed Almuwais said it was essential to join in to the social and cultural aspects of the Gold Coast.

“This program is a way to promote to the rest of Australia and the world that the Gold Coast is a perfect destination for study and also for a vacation,” he said.

“By blogging our activities on social media, we show our friends and relatives overseas that the Coast is not only about studying but also about being social and joining in with the culture.”

The program has ambassadors from many nations and walks of life, and anyone is welcome to apply for next year’s program, provided they are an international student and want to promote the Gold Coast.

Applications for the program will be re-opening as soon as the current program, ending in November, will seek the next 10 Gold Coast International Student Ambassadors.

Candidates should be international students who want to encourage others to love the Gold Coast as much as they do. Expressions of Interest can be made at nicky@studygoldcoast.org.au.

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