Pre-loved fashion markets offer shopping alternative

3 Apr
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Stall holders at the Her Wardrobe fashion market. Picture: Yasmin Bonnell

By Yasmin Bonnell, Bond University Journalism Student

Her Wardrobe held its latest fashion market last week at the Gold Coast Auditorium, providing customers with inexpensive second hand fashion and giving women a way to gain income through selling their clothes.

Event Assistant Aleisha Powell said the market allows women to buy and sell pre-loved fashion and promotes sustainability.

“The event was created to provide women an alternative option to gain income, it’s also a fantastic opportunity to promote sustainable fashion consumption and to extend the life cycle of our clothes,” she said.

Shoppers pay an entrance fee of $2 to sift through closets of pre-loved clothing.

Residents pay $99 for a two-person stall to sell their own clothes.

Customer Caitlin Salter said the cheap prices and different clothing attracted her to the event.

“It’s a great opportunity to find different types of clothing that no one else has,” she said.

“The cheap prices are also an enticing factor because I’m just out of high school and don’t have a lot of money to spend on clothes.

“I could go somewhere like Pacific Fair and shop at all the chain stores but I’d rather come here and pick up some unique pieces for good prices.”

With 14,418 followers, the Her Wardrobe Facebook page reaches a large audience.

Ms Powell said the market is held monthly on the Gold Coast and Mount Gravatt.

“We also hold another market on the Sunshine Coast,” she said.

“Our community of shoppers and sellers is definitely growing.

“Our events always sell out and we have hundreds of shoppers at each event.”

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