Beer with mates turns into good business for Mick and Parko

7 Jul

Balter Taps

By Jordyn Gray, Bond University Journalism Student

It started as an idea over beer with mates and has turned into a highly successful business for surfing elites Mick Fanning and Joel Parkinson.

Balter Brewing Company was recently voted the Best Newcomer and Best Medium Size Brewery at the Australian International Beer Awards. Their XPA beer was voted the Best International Pale Ale.

Co-owner Stirling Howland said he attributed the growing popularity and recent success to having not only a great product, but an exciting brand too.

“When you get this combination right and continually deliver on that experience you create a wonderful community of passionate people who drive the brand through word of mouth,” he said.

“Our whole belief is if what we do resonates with somebody so much that they want to share it with their friends, that’s the greatest compliment we can receive.”

The Currumbin brewery is owned by world champion surfers Mick Fanning and Joel Parkinson, along with fellow professional surfers Josh Kerr and Bede Durbidge.

Yet the branding is plain and does not capitalize on surfing.

Howland said success comes from the experience it creates with its consumers.

“Unique selling proposition? We don’t have one, we just want to create a great experience at every touch point,” he said.

The beer has proven to be a hit at Gold Coast universities.

Bond student Greg Prowse is an avid fan of the brand, and said the taste of Balter was the most appealing factor to him.

“It’s something I’ve enjoyed since my first sip, I know the flavour is not for everyone, but that’s what I like about Balter, that it is like having my own local taste,” he said.

“The brand itself sums up what all good Aussie brands should be about, a couple of mates getting together with a passion to life and bringing it to life in a tasteful way.

“The way they have brought the brand to life and built such a presence on the coast is because of that unique but local feel that brings people together through enjoyment.”

 

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